CUSTOMER-CENTERED PRODUCT DEVELOPMENT
FOR THE INDUSTRY
From input to impact –
With insights from your
customers to market success.
We support companies in all phases of product development — from market research to market go-live. As consultants, creators and developers.
CUSTOMER-CENTERED PRODUCT
DEVELOPMENT FOR THE INDUSTRY
From input to impact –
With insights from your customers
to market success.
We support companies in all phases of product development — from market research to market go-live. As consultants, creators and developers.
Customer focus
that pays off
In an increasingly fast-moving world, customer proximity is the decisive success factor. With our tried-and-tested methodological building blocks, we ensure 100% customer-centric product development in which every detail is tailored to the requirements of your target group. In this way, we work with you to create tailor-made products and services that are not only marketable but also market-leading.
In this way, we work with you to create customized products and services that are not only marketable but also market-leading.
Range of services
Our Process of
successful Product
Development
Market Research
& Customer Survey
If you want to be successful in a market, you need to know it better than your competitors. We analyze your target markets and target groups for you and provide you with precise insights into the specific needs of your customers and the best possible positioning in relation to your competitors.
- Market Analyses & Trend Research
- Online Surveys
- Qualitative customer and expert interviews (onsite & remote)
- Focus group discussions
- Customer surveys at the POS
- Acquisition of test customers for the entire development process
Have we aroused your interest?
Book a free initial consultation now and find out how we can work together to create solutions that are precisely tailored to your customers’ needs.
Portfolio Analysis
& ‑Optimization
A product portfolio is never finished. Markets and people change — and with them the needs that products have to fulfill. Based on market data, expert interviews and customer surveys, we support you in putting your portfolio back on the road to success. We also help you to make your internal portfolio management more customer-centric in the long term.
- 360° analysis of your portfolio (market data, interviews, derivation)
- IP scan: analysis of competitor patent applications for the target segment
- Advice and support for customer-centric portfolio streamlining
- Support in the customer-centric optimization of your internal portfolio management processes
Try now!
With our Portfolio Quick Check, we offer you a cost-friendly introductory offer that provides you with an initial assessment of the health of your portfolio, including a rudimentary competitive analysis, within 24 hours.
Ideation
& Validation
It doesn’t start with a product idea, but with a customer need. We help you to systematically develop solutions that meet the requirements of your target groups better than the competition. By incorporating (test) customer feedback into every development phase, we ensure that every development step is heading in the right direction right from the start.
- Conception and implementation of design thinking workshops for the systematic generation of ideas
- Qualitative & quantitative customer surveys to validate ideas
Test it!
With the Ideation Testsprint, we offer you a free introductory package to get to know the effectiveness of our methods in a practical way: Within one working week, we develop a customized product idea for your market segment, which you only have to pay for if you want to use the idea for your company.
Agile
Product Development
Agile project management frameworks such as Scrum guarantee a consistent customer focus in the development process and ensure a high level of productive creativity. We support you in utilizing the advantages of agile product development for your company.
- Introductory workshops on agile frameworks, roles and methods
- Advice on putting together and structuring agile teams
- Initial support of the development process by agile coaches
- On request: takeover of the entire development process by our interdisciplinary interim teams (incl. product owner)
Have we aroused your interest?
Book a free initial consultation now and find out how we can work together to create solutions that are precisely tailored to your customers’ needs.
Agile
Production
Agile production makes it possible to react flexibly to changing customer requirements and offers manufacturing companies a decisive market advantage. By implementing agile methods, we help you to meet changing customer requirements more quickly than your competitors in the future. This not only makes your production more responsive, but also gives your company a real competitive advantage.
- Workshops and training on agile manufacturing practices
- Status quo analysis of your current processes & optimization
- Support with the introduction of agile manufacturing practices
Customer focus
that pays off
In an increasingly fast-moving world, customer proximity is the decisive success factor. With our tried-and-tested methodological building blocks, we ensure 100% customer-centric product development in which every detail is tailored to the requirements of your target group. In this way, we work with you to create tailor-made products and services that are not only marketable but also market-leading.
In this way, we work with you to create customized products and services that are not only marketable but also market-leading.
Our Process of
successful Product
Development
Range of services
Market Research
& Customer Survey
If you want to be successful in a market, you need to know it better than your competitors. We analyze your target markets and target groups for you and provide you with precise insights into the specific needs of your customers and the best possible positioning in relation to your competitors.
- Market Analyses & Trend Research
- Online Surveys
- Qualitative customer and expert interviews (onsite & remote)
- Focus group discussions
- Customer surveys at the POS
- Acquisition of test customers for the entire development process
Have we aroused your interest?
Book a free initial consultation now and find out how we can work together to create solutions that are precisely tailored to your customers’ needs.
Portfolio Analysis
& ‑Optimization
A product portfolio is never finished. Markets and people change — and with them the needs that products have to fulfill. Based on market data, expert interviews and customer surveys, we support you in putting your portfolio back on the road to success. We also help you to make your internal portfolio management more customer-centric in the long term.
- 360° analysis of your portfolio (market data, interviews, derivation)
- IP scan: analysis of competitor patent applications for the target segment
- Advice and support for customer-centric portfolio streamlining
- Support in the customer-centric optimization of your internal portfolio management processes
Try now!
With our Portfolio Quick Check, we offer you a cost-friendly introductory offer that provides you with an initial assessment of the health of your portfolio, including a rudimentary competitive analysis, within 24 hours.
Ideation
& Validation
It doesn’t start with a product idea, but with a customer need. We help you to systematically develop solutions that meet the requirements of your target groups better than the competition. By incorporating (test) customer feedback into every development phase, we ensure that every development step is heading in the right direction right from the start.
- Conception and implementation of design thinking workshops for the systematic generation of ideas
- Qualitative & quantitative customer surveys to validate ideas
Test it!
With the Ideation Testsprint, we offer you a free introductory package to get to know the effectiveness of our methods in a practical way: Within one working week, we develop a customized product idea for your market segment, which you only have to pay for if you want to use the idea for your company.
Agile
Product Development
Agile project management frameworks such as Scrum guarantee a consistent customer focus in the development process and ensure a high level of productive creativity. We support you in utilizing the advantages of agile product development for your company.
- Introductory workshops on agile frameworks, roles and methods
- Advice on putting together and structuring agile teams
- Initial support of the development process by agile coaches
- On request: takeover of the entire development process by our interdisciplinary interim teams (incl. product owner)
Have we aroused your interest?
Book a free initial consultation now and find out how we can work together to create solutions that are precisely tailored to your customers’ needs.
Agile
Production
Agile production makes it possible to react flexibly to changing customer requirements and offers manufacturing companies a decisive market advantage. By implementing agile methods, we help you to meet changing customer requirements more quickly than your competitors in the future. This not only makes your production more responsive, but also gives your company a real competitive advantage.
- Workshops and training on agile manufacturing practices
- Status quo analysis of your current processes & optimization
- Support with the introduction of agile manufacturing practices
Satisfied customers
through customer centricity
Satisfied customers
through customer centricity
Book a free
consultation
Let’s talk about your current challenges in product development and find a suitable solution together.
Choose your personal appointment now!